For any ecommerce business, defining a target audience is key for effective marketing and long-term success. A target audience helps you personalize marketing campaigns to attract new customers.
For dropshippers, finding a target audience makes all the difference when it comes to launching social media campaigns, anticipating order volume, and stocking products. Wondering how to find the perfect dropshipping audience? We’ve complied a user-friendly guide to help you develop your business strategies.
What is Dropshipping?
If you’re unfamiliar with the term “dropshipping” here’s a quick breakdown. A dropshipping businesses provides order fulfillment services for companies who don’t house their own stock. After an order is placed, a dropshipper is responsible for obtaining the stock, and fulfilling the shipment process.
Dropshipping is a fantastic option for retail business owners who want to be more flexible with their work location and warehouse requirements.
- Dropshipping allows you to manage your ecommerce business from anywhere, since you don’t need to worry about storing your products.
- Partnering with a dropshipping service may save you money in the long run, especially if you don’t own a storage facility.
How Do I Find My Ideal Dropshipping Audience?
An ideal target audience provides a summation of the qualities you’re prioritizing in your customers. While your product might appeal to a wide array of customers, it’s likely there’s a specific group that makes up the majority of your customer base. Since dropshipping services aren’t likely to show up on search engine results, it’s helpful to formulate a strong marketing plan to spread brand awareness and cater to your target audience members.
Developing an Ideal Customer Profile
Start by identifying your ideal customer profile. An ICP is an amalgamation of various data points you’ve gathered from existing clients.
An ideal customer profile includes elements like:
- Age – How old is your target audience? This may influence the type of media you use to connect with potential clients.
- Location – Geography plays a big part in developing a marketing strategy. For example, if you’re prioritizing clients in the northeast, you may emphasize your company’s ability to deal with inclement weather.
- Interests – What are the primary interests or hobbies of your ideal customer?
Once you’ve created an outline for your ideal customer profile, you can begin to formulate specific marketing strategies to engage with a particular demographic.
Analyze the Competition
Pay attention to the marketing strategies that your competitors are using. Could you adopt some of these techniques? Does your brand offer anything different or unique? Try to find elements of your dropshipping business that are particular to a certain location or type of order. Then, it’s easier to formulate a marketing strategy that will catch the attention of new customers and differentiate you from the competition.
Analyze Your Past Sales
If your business has been running for a while, then you have the slight advantage of being able to analyze all past sales. Past sales may yield more information when developing an ideal customer profile, since you are able to track elements like age, location and industry. These factors will help flesh-out your ideal customer profile.
Use Analytics to Evaluate Customer Engagement
Pay attention to the channels your customers use most to interact with your brand. Are there certain social media apps that draw more clicks and shares? Start by looking at commonly used social sites like:
Use this data as part of your marketing strategy, and focus more resources towards apps that are getting the most engagement. For example, depending on your target audience they may prefer to use LinkedIn for a more professional experience, or Instagram for a more lighthearted approach.
Dropship with Digitbridge
Say goodbye to stressful ERP programs. At Digitbiridge we combine all your data into one, easy-to-use cloud-based system. Digitbidge offers warehouse management tools, order & inventory management, shiping tracking capabilities, and more. Plus, when you use Digitbidge you never need to worry about data integration of content and order with your dropping partners since all the needed functionalities has been pre-built in our platform.
Digitbridge allows you to:
- Reach ecommerce operators across the globe.
- Automate boring tasks.
- Ensure you’re following safety protocols.
- Scale your business.
With so many fantastic features, it’s easy to see why clients prefer Digitbridge over other ERP and ecommerce systems. So what are you waiting for? Contact Digitbridge today to get started.
