How a Successful 20-Year Wholesale Business Expanded Into E-Commerce and DTC
Download the Case Study
In the late 90s and early 2000s, Vibes Base Enterprises was a successful apparel wholesaler that could be found in over 5,000 retail locations nationwide. The rise of e-commerce ushered in a wise shift to an omnichannel strategy, where the existing B2B operations were enhanced with additional D2C and dropship sales. Business was booming, which only heightened the need for efficiency and effectiveness.
The Challenge
As Vibes Base expanded its reach, the complexity of managing thousands of SKUs across dozens of sales channels became overwhelming. Each channel had its own requirements for product listings, content, pictures, and fulfillment, making it difficult to monitor operations, achieve consistency, and perform to expectations . Sales data was fragmented, product information was constantly duplicated, and fulfillment errors began creeping in due to the lack of centralized control. Worst of all: the resources needed to operate across so many channels was exorbitant. Scaling omnichannel sales with a lean team became unsustainable, and Leadership recognized that a technological solution was urgently needed to bring order to the chaos.
The Solution
To address these challenges, Vibes Base turned to DigitBridge. They had been using a system previously, but it was server-based, didn’t adequately support true omnichannel operations, and wasn’t nimble enough to succeed in today’s world of commerce. Operational excellence was non-negotiable, but it was DigitBridge’s Product Information Management (PIM) module that really appealed to Vibes Base. The PIM gave them a central database inside their ERP where all product information—descriptions, specifications, pricing, and images—was stored and managed. From this single hub, Vibes Base could push data to all their integrated digital sales channels, ensuring accuracy while eliminating redundant work. The system also allowed them to customize product information and images to meet the requirements for each channel and marketplace, while ensuring their brand could be presented in the best possible way without starting from scratch each time. This streamlined approach meant that a small team could efficiently support a wide range of sales channels, without needing to hire staff to manually manage each one.
Key Features & Benefits
-
Manage Multiple E-Commerce Listings From a Single Hub:
All product data was stored in one system, making it simple to update and distribute across different channels. -
AI-Enhanced Digital Content:
DigitBridge’s AI tools enriched existing product data with compelling descriptions, imagery, and channel-optimized content. -
Hundreds of Sales Channels Integrations:
With a history of previous success, Vibes Base already was selling on >30 channels - they were able to easily integrate with these channels while having the option to expand to more when needed. -
End-to-End Solution:
Beyond product information management, DigitBridge tied together order processing, fulfillment, and reporting into one connected workflow. -
Immediate Dropship Readiness for Partnering With Major Department Stores:
Vibes Base’s partnerships with large retailers demanded speed, digital integration, and dropship readiness right off the bat. b -
Omnichannel Support for Online and Offline Operations:
DigitBridge unified B2B, D2C, and dropship sales under a single operating framework, keeping inventory and reporting accurate across all sales types.
The Results
By adopting DigitBridge, Vibes Base Enterprises turned complexity into control. Their small team managed to support a wide range of selling channels without additional hires, product data accuracy improved across platforms, and the brand maintained a consistent digital presence that matched their reputation in wholesale. DigitBridge gave Vibes Base the tools to sustain growth in a new era of commerce—efficiently, affordably, and with confidence.
Download the Case Study
In the late 90s and early 2000s, Vibes Base Enterprises was a successful apparel wholesaler that could be found in over 5,000 retail locations nationwide. The rise of e-commerce ushered in a wise shift to an omnichannel strategy, where the existing B2B operations were enhanced with additional D2C and dropship sales. Business was booming, which only heightened the need for efficiency and effectiveness.
The Challenge
As Vibes Base expanded its reach, the complexity of managing thousands of SKUs across dozens of sales channels became overwhelming. Each channel had its own requirements for product listings, content, pictures, and fulfillment, making it difficult to monitor operations, achieve consistency, and perform to expectations . Sales data was fragmented, product information was constantly duplicated, and fulfillment errors began creeping in due to the lack of centralized control. Worst of all: the resources needed to operate across so many channels was exorbitant. Scaling omnichannel sales with a lean team became unsustainable, and Leadership recognized that a technological solution was urgently needed to bring order to the chaos.
The Solution
To address these challenges, Vibes Base turned to DigitBridge. They had been using a system previously, but it was server-based, didn’t adequately support true omnichannel operations, and wasn’t nimble enough to succeed in today’s world of commerce. Operational excellence was non-negotiable, but it was DigitBridge’s Product Information Management (PIM) module that really appealed to Vibes Base. The PIM gave them a central database inside their ERP where all product information—descriptions, specifications, pricing, and images—was stored and managed. From this single hub, Vibes Base could push data to all their integrated digital sales channels, ensuring accuracy while eliminating redundant work. The system also allowed them to customize product information and images to meet the requirements for each channel and marketplace, while ensuring their brand could be presented in the best possible way without starting from scratch each time. This streamlined approach meant that a small team could efficiently support a wide range of sales channels, without needing to hire staff to manually manage each one.
Key Features & Benefits
-
AI-Enhanced Digital Content:
DigitBridge’s AI tools enriched existing product data with compelling descriptions, imagery, and channel-optimized content. -
Hundreds of Sales Channels Integrations:
With a history of previous success, Vibes Base already was selling on >30 channels - they were able to easily integrate with these channels while having the option to expand to more when needed. -
End-to-End Solution:
Beyond product information management, DigitBridge tied together order processing, fulfillment, and reporting into one connected workflow. -
Immediate Dropship Readiness for Partnering With Major Department Stores:
Vibes Base’s partnerships with large retailers demanded speed, digital integration, and dropship readiness right off the bat. -
Omnichannel Support for Online and Offline Operations:
DigitBridge unified B2B, D2C, and dropship sales under a single operating framework, keeping inventory and reporting accurate across all sales types.
The Results
By adopting DigitBridge, Vibes Base Enterprises turned complexity into control. Their small team managed to support a wide range of selling channels without additional hires, product data accuracy improved across platforms, and the brand maintained a consistent digital presence that matched their reputation in wholesale. DigitBridge gave Vibes Base the tools to sustain growth in a new era of commerce—efficiently, affordably, and with confidence.
Download the Case Study
In the late 90s and early 2000s, Vibes Base Enterprises was a successful apparel wholesaler that could be found in over 5,000 retail locations nationwide. The rise of e-commerce ushered in a wise shift to an omnichannel strategy, where the existing B2B operations were enhanced with additional D2C and dropship sales. Business was booming, which only heightened the need for efficiency and effectiveness.
The Challenge
As Vibes Base expanded its reach, the complexity of managing thousands of SKUs across dozens of sales channels became overwhelming. Each channel had its own requirements for product listings, content, pictures, and fulfillment, making it difficult to monitor operations, achieve consistency, and perform to expectations . Sales data was fragmented, product information was constantly duplicated, and fulfillment errors began creeping in due to the lack of centralized control. Worst of all: the resources needed to operate across so many channels was exorbitant. Scaling omnichannel sales with a lean team became unsustainable, and Leadership recognized that a technological solution was urgently needed to bring order to the chaos.
The Solution
To address these challenges, Vibes Base turned to DigitBridge. They had been using a system previously, but it was server-based, didn’t adequately support true omnichannel operations, and wasn’t nimble enough to succeed in today’s world of commerce. Operational excellence was non-negotiable, but it was DigitBridge’s Product Information Management (PIM) module that really appealed to Vibes Base. The PIM gave them a central database inside their ERP where all product information—descriptions, specifications, pricing, and images—was stored and managed. From this single hub, Vibes Base could push data to all their integrated digital sales channels, ensuring accuracy while eliminating redundant work. The system also allowed them to customize product information and images to meet the requirements for each channel and marketplace, while ensuring their brand could be presented in the best possible way without starting from scratch each time. This streamlined approach meant that a small team could efficiently support a wide range of sales channels, without needing to hire staff to manually manage each one.
Key Features & Benefits
-
Manage Multiple E-Commerce Listings From a Single Hub:
All product data was stored in one system, making it simple to update and distribute across different channels. -
AI-Enhanced Digital Content:
DigitBridge’s AI tools enriched existing product data with compelling descriptions, imagery, and channel-optimized content. -
Hundreds of Sales Channels Integrations:
With a history of previous success, Vibes Base already was selling on >30 channels - they were able to easily integrate with these channels while having the option to expand to more when needed. -
End-to-End Solution:
Beyond product information management, DigitBridge tied together order processing, fulfillment, and reporting into one connected workflow. -
Immediate Dropship Readiness for Partnering With Major Department Stores:
Vibes Base’s partnerships with large retailers demanded speed, digital integration, and dropship readiness right off the bat. -
Omnichannel Support for Online and Offline Operations:
DigitBridge unified B2B, D2C, and dropship sales under a single operating framework, keeping inventory and reporting accurate across all sales types.
The Results
By adopting DigitBridge, Vibes Base Enterprises turned complexity into control. Their small team managed to support a wide range of selling channels without additional hires, product data accuracy improved across platforms, and the brand maintained a consistent digital presence that matched their reputation in wholesale. DigitBridge gave Vibes Base the tools to sustain growth in a new era of commerce—efficiently, affordably, and with confidence.