Our founder, Petersen Zhu, has over 30 years of industry experience running a traditional apparel brand manufacturer and working with brick-and-mortar retailers.  

As an experienced entrepreneur, Petersen knew first-hand the challenges faced by SMBs and wholesalers when navigating the digital commerce landscape. The need to be operationally efficient and present across different sales channels was clear, but he quickly realized that existing software was both cost-prohibitive and unnecessarily complex. With no viable alternatives available on the market, he and his partner and CTO, Bolan You, decided to build their own solution: DigitBridge. 

In 2020, Petersen, Bolan, and a team of engineers got together to start building DigitBridge. Our product is tailored for the savvy SMB consumer goods brand manufacturer, distributor, and wholesaler: an affordable, holistic solution letting you work from anywhere, do business everywhere, and connect with everyone – both digitally and hands-on. Now, we are onboarding new customers and helping them unlock their business potential in the world of digital commerce.