How a Growing Home Décor Brand Eliminated Overstock and Stockouts With Real-Time Inventory Management

DigitBridge

Download the Case Study

Willow & Wren is a fast-growing home décor brand specializing in handcrafted furniture, lighting, and accent pieces. Founded in 2015, the company built its reputation on timeless designs and sustainable materials, and was employing a true omnichannel strategy:

  • Selling through its own e-commerce site and large marketplaces like Wayfair;
  • Wholesale to select boutique retailers;
  • And they even opened a new retail store near their manufacturing facility.

With demand surging, the team expanded into multiple warehouses to meet fulfillment needs, but rapid growth brought new operational challenges.

The Challenge

Willow & Wren’s popularity came with a steep price: inventory chaos. With SKUs spread across multiple locations and sales channels, it was difficult to maintain accurate stock levels in real time. Overstocking certain products tied up capital and warehouse space, while stockouts of bestsellers led to missed revenue opportunities and frustrated customers. Inaccurate inventory data and inefficiencies with tracking open sales orders and open purchase orders caused mass confusion and products were sometimes mistakenly oversold on one channel while sitting unsold in another warehouse. The company needed a way to regain control over inventory and ensure that every unit was allocated and sold in the most efficient way possible.

The Solution

Willow & Wren implemented DigitBridge to centralize and automate its inventory management across all warehouses and sales channels. The system provided real-time visibility into every SKU, tracking quantities, locations, and movement from a single dashboard.

Intelligent allocation rules ensured that stock was distributed strategically to match demand by channel and region. With DigitBridge’s channel integrations, inventory updates flowed instantly to Amazon, Wayfair, Shopify, and wholesale partners, eliminating overselling and ensuring availability for customers. The platform also offered detailed analytics to forecast demand, optimize reorder points, and identify slow-moving SKUs for clearance or promotional strategies.

Key Features & Benefits

  • Advanced Inventory Control Across Both B2B and DTC operations:
    Complete visibility and control over inventory, across unlimited warehouses and locations.
  • Purchase Order and Supply Chain Management:
    Control over the entire P/O process including WIP and BOM management.
  • Sales Channel Integrations for Future Expansion:
    Integrations with marketplaces like Wayfair, Amazon and major retailers has them immediately ready for sales expansion.
  • Point of Sale System:
    With an integrated POS, managing their brick-and-mortar location was easy, not only from an operations perspective but also with communicating to the B2B and DTC sides of the business.
  • Real-Time Business Intelligence:
    Prevent overselling and minimize the risk of stockouts, protecting both revenue and customer satisfaction.

The Results

Within the first quarter of using DigitBridge, Willow & Wren reduced stockouts by 97% and overstock by 30%, resulting in significant cost savings and increased sales. Bestselling items were always available where demand was highest, and slow-moving products were strategically discounted or bundled to clear space. Customer satisfaction scores rose thanks to improved order accuracy and faster fulfillment. With DigitBridge, Willow & Wren now has the operational control and agility to scale confidently without repeating the costly mistakes of their early growth phase.

Download the Case Study

Willow & Wren is a fast-growing home décor brand specializing in handcrafted furniture, lighting, and accent pieces. Founded in 2015, the company built its reputation on timeless designs and sustainable materials, and was employing a true omnichannel strategy:

  • Selling through its own e-commerce site and large marketplaces like Wayfair;
  • Wholesale to select boutique retailers;
  • And they even opened a new retail store near their manufacturing facility.

With demand surging, the team expanded into multiple warehouses to meet fulfillment needs, but rapid growth brought new operational challenges.

The Challenge

Willow & Wren’s popularity came with a steep price: inventory chaos. With SKUs spread across multiple locations and sales channels, it was difficult to maintain accurate stock levels in real time. Overstocking certain products tied up capital and warehouse space, while stockouts of bestsellers led to missed revenue opportunities and frustrated customers. Inaccurate inventory data and inefficiencies with tracking open sales orders and open purchase orders caused mass confusion and products were sometimes mistakenly oversold on one channel while sitting unsold in another warehouse. The company needed a way to regain control over inventory and ensure that every unit was allocated and sold in the most efficient way possible.

The Solution

Willow & Wren implemented DigitBridge to centralize and automate its inventory management across all warehouses and sales channels. The system provided real-time visibility into every SKU, tracking quantities, locations, and movement from a single dashboard.

Intelligent allocation rules ensured that stock was distributed strategically to match demand by channel and region. With DigitBridge’s channel integrations, inventory updates flowed instantly to Amazon, Wayfair, Shopify, and wholesale partners, eliminating overselling and ensuring availability for customers. The platform also offered detailed analytics to forecast demand, optimize reorder points, and identify slow-moving SKUs for clearance or promotional strategies.

Key Features & Benefits

  • Advanced Inventory Control Across Both B2B and DTC operations:
    Complete visibility and control over inventory, across unlimited warehouses and locations.
  • Purchase Order and Supply Chain Management:
    Control over the entire P/O process including WIP and BOM management.
  • Sales Channel Integrations for Future Expansion:
    Integrations with marketplaces like Wayfair, Amazon and major retailers has them immediately ready for sales expansion.
  • Point of Sale System:
    With an integrated POS, managing their brick-and-mortar location was easy, not only from an operations perspective but also with communicating to the B2B and DTC sides of the business.
  • Real-Time Business Intelligence:
    Prevent overselling and minimize the risk of stockouts, protecting both revenue and customer satisfaction.

The Results

Within the first quarter of using DigitBridge, Willow & Wren reduced stockouts by 97% and overstock by 30%, resulting in significant cost savings and increased sales. Bestselling items were always available where demand was highest, and slow-moving products were strategically discounted or bundled to clear space. Customer satisfaction scores rose thanks to improved order accuracy and faster fulfillment. With DigitBridge, Willow & Wren now has the operational control and agility to scale confidently without repeating the costly mistakes of their early growth phase.

Download the Case Study

Willow & Wren is a fast-growing home décor brand specializing in handcrafted furniture, lighting, and accent pieces. Founded in 2015, the company built its reputation on timeless designs and sustainable materials, and was employing a true omnichannel strategy:

  • Selling through its own e-commerce site and large marketplaces like Wayfair;
  • Wholesale to select boutique retailers;
  • And they even opened a new retail store near their manufacturing facility.

With demand surging, the team expanded into multiple warehouses to meet fulfillment needs, but rapid growth brought new operational challenges.

The Challenge

Willow & Wren’s popularity came with a steep price: inventory chaos. With SKUs spread across multiple locations and sales channels, it was difficult to maintain accurate stock levels in real time. Overstocking certain products tied up capital and warehouse space, while stockouts of bestsellers led to missed revenue opportunities and frustrated customers. Inaccurate inventory data and inefficiencies with tracking open sales orders and open purchase orders caused mass confusion and products were sometimes mistakenly oversold on one channel while sitting unsold in another warehouse. The company needed a way to regain control over inventory and ensure that every unit was allocated and sold in the most efficient way possible.

The Solution

Willow & Wren implemented DigitBridge to centralize and automate its inventory management across all warehouses and sales channels. The system provided real-time visibility into every SKU, tracking quantities, locations, and movement from a single dashboard.

Intelligent allocation rules ensured that stock was distributed strategically to match demand by channel and region. With DigitBridge’s channel integrations, inventory updates flowed instantly to Amazon, Wayfair, Shopify, and wholesale partners, eliminating overselling and ensuring availability for customers. The platform also offered detailed analytics to forecast demand, optimize reorder points, and identify slow-moving SKUs for clearance or promotional strategies.

Key Features & Benefits

  • Advanced Inventory Control Across Both B2B and DTC operations:
    Complete visibility and control over inventory, across unlimited warehouses and locations.
  • Purchase Order and Supply Chain Management:
    Control over the entire P/O process including WIP and BOM management.
  • Sales Channel Integrations for Future Expansion:
    Integrations with marketplaces like Wayfair, Amazon and major retailers has them immediately ready for sales expansion.
  • Point of Sale System:
    With an integrated POS, managing their brick-and-mortar location was easy, not only from an operations perspective but also with communicating to the B2B and DTC sides of the business.
  • Real-Time Business Intelligence:
    Prevent overselling and minimize the risk of stockouts, protecting both revenue and customer satisfaction.

The Results

Within the first quarter of using DigitBridge, Willow & Wren reduced stockouts by 97% and overstock by 30%, resulting in significant cost savings and increased sales. Bestselling items were always available where demand was highest, and slow-moving products were strategically discounted or bundled to clear space. Customer satisfaction scores rose thanks to improved order accuracy and faster fulfillment. With DigitBridge, Willow & Wren now has the operational control and agility to scale confidently without repeating the costly mistakes of their early growth phase.