How a Pet Supplies Company Managed Their Diverse Product Catalog While Selling on Their Website, Amazon, Chewy, and JC Penney
Download the Case Study
Pawsitive Living is a pet supplies brand offering a wide variety of products, including premium pet food, cozy beds, playful toys, and fashionable pet clothing. Founded with a mission to blend quality, style, and practicality, the company quickly grew a loyal following among pet owners nationwide. Their products were sold on their own e-commerce website as well as major marketplaces like Amazon and Chewy.
The Challenge
Managing a product catalog as diverse as Pawsitive Living’s was no small task. Each category came with its own set of complexities: pet food required detailed nutritional information and expiration tracking; beds had size, material, and care details; toys needed safety certifications and recommended age ranges; and clothing had style, size, and so many additional attributes. Trying to keep all of this information organized was exhausting, and most software couldn’t properly account for the nuances of the different product categories. Errors, outdated listings, and time-consuming manual updates became the norm. Furthermore, while Amazon and Chewy were core to their digital sales strategy and performing well, exploring and expanding into new retail channels felt daunting until they had a better handle on their internal operations.
The Solution
Pawsitive Living turned to DigitBridge for help. DigitBridge’s system enabled the company to properly track and manage all of the unique attributes of each product category. From detailed nutritional data to style and sizing matrices, the system ensured that every SKU was documented consistently for internal record keeping and updated automatically across every sales channel.
What’s more, DigitBridge even opened a door to an entirely new opportunity. Through its retail relationships, DigitBridge learned that JC Penney was expanding its pet product catalog and made the introduction. Pawsitive Living had never even considered JC Penney as a viable channel, but JC Penney loved the product and wanted to get started in time for the holiday season. DigitBridge’s existing integration with JC Penney meant their products were quickly onboarded and listed, giving the company access to an additional nationwide retail audience without creating extra strain on their small team.
Key Features & Benefits
- Centralized Product Data Management for Even the Most Diverse Catalog: A single hub for all product categories, capturing the necessary attributes no matter how extreme.
- Seamless Multichannel Integrations: Amazon, Chewy, JC Penney, and their own Shopify site all connected for consistent and efficient order flow, with future expansion awaiting.
- AI-Enhanced Content Optimization: Very proud of their creative and clever content creation, e.g. the name Pawsitive Living, the AI-enabled content management system elevated those efforts even further.
- Scalable Operations With a Lean Team: Automated workflows eliminated the need for extra staff to handle new channels.
The Results
By adopting DigitBridge, Vibes Base Enterprises turned complexity into control. Their small team managed to support a wide range of selling channels without additional hires, product data accuracy improved across platforms, and the brand maintained a consistent digital presence that matched their reputation in wholesale. DigitBridge gave Vibes Base the tools to sustain growth in a new era of commerce—efficiently, affordably, and with confidence.
Download the Case Study
Pawsitive Living is a pet supplies brand offering a wide variety of products, including premium pet food, cozy beds, playful toys, and fashionable pet clothing. Founded with a mission to blend quality, style, and practicality, the company quickly grew a loyal following among pet owners nationwide. Their products were sold on their own e-commerce website as well as major marketplaces like Amazon and Chewy.
The Challenge
Managing a product catalog as diverse as Pawsitive Living’s was no small task. Each category came with its own set of complexities: pet food required detailed nutritional information and expiration tracking; beds had size, material, and care details; toys needed safety certifications and recommended age ranges; and clothing had style, size, and so many additional attributes. Trying to keep all of this information organized was exhausting, and most software couldn’t properly account for the nuances of the different product categories. Errors, outdated listings, and time-consuming manual updates became the norm. Furthermore, while Amazon and Chewy were core to their digital sales strategy and performing well, exploring and expanding into new retail channels felt daunting until they had a better handle on their internal operations.
The Solution
Pawsitive Living turned to DigitBridge for help. DigitBridge’s system enabled the company to properly track and manage all of the unique attributes of each product category. From detailed nutritional data to style and sizing matrices, the system ensured that every SKU was documented consistently for internal record keeping and updated automatically across every sales channel.
What’s more, DigitBridge even opened a door to an entirely new opportunity. Through its retail relationships, DigitBridge learned that JC Penney was expanding its pet product catalog and made the introduction. Pawsitive Living had never even considered JC Penney as a viable channel, but JC Penney loved the product and wanted to get started in time for the holiday season. DigitBridge’s existing integration with JC Penney meant their products were quickly onboarded and listed, giving the company access to an additional nationwide retail audience without creating extra strain on their small team.
Key Features & Benefits
-
Centralized Product Data Management for Even the Most Diverse Catalog:
A single hub for all product categories, capturing the necessary attributes no matter how extreme. -
Seamless Multichannel Integrations:
Amazon, Chewy, JC Penney, and their own Shopify site all connected for consistent and efficient order flow, with future expansion awaiting. -
AI-Enhanced Content Optimization:
Very proud of their creative and clever content creation, e.g. the name Pawsitive Living, the AI-enabled content management system elevated those efforts even further. -
Scalable Operations With a Lean Team:
Automated workflows eliminated the need for extra staff to handle new channels.
The Results
With DigitBridge, Pawsitive Living gained true control of their diverse products, establishing a single source of truth for their entire catalog. Their listings became more accurate, their operational burden decreased, and their small team was able to efficiently manage all of their channels without being overwhelmed.The expansion into a new retail channel they hadn’t previously considered only affirmed their decision, and actually ended up paying for their DigitBridge subscription many times over.
Download the Case Study
Pawsitive Living is a pet supplies brand offering a wide variety of products, including premium pet food, cozy beds, playful toys, and fashionable pet clothing. Founded with a mission to blend quality, style, and practicality, the company quickly grew a loyal following among pet owners nationwide. Their products were sold on their own e-commerce website as well as major marketplaces like Amazon and Chewy.
The Challenge
Managing a product catalog as diverse as Pawsitive Living’s was no small task. Each category came with its own set of complexities: pet food required detailed nutritional information and expiration tracking; beds had size, material, and care details; toys needed safety certifications and recommended age ranges; and clothing had style, size, and so many additional attributes. Trying to keep all of this information organized was exhausting, and most software couldn’t properly account for the nuances of the different product categories. Errors, outdated listings, and time-consuming manual updates became the norm. Furthermore, while Amazon and Chewy were core to their digital sales strategy and performing well, exploring and expanding into new retail channels felt daunting until they had a better handle on their internal operations.
The Solution
Pawsitive Living turned to DigitBridge for help. DigitBridge’s system enabled the company to properly track and manage all of the unique attributes of each product category. From detailed nutritional data to style and sizing matrices, the system ensured that every SKU was documented consistently for internal record keeping and updated automatically across every sales channel.
What’s more, DigitBridge even opened a door to an entirely new opportunity. Through its retail relationships, DigitBridge learned that JC Penney was expanding its pet product catalog and made the introduction. Pawsitive Living had never even considered JC Penney as a viable channel, but JC Penney loved the product and wanted to get started in time for the holiday season. DigitBridge’s existing integration with JC Penney meant their products were quickly onboarded and listed, giving the company access to an additional nationwide retail audience without creating extra strain on their small team.
Key Features & Benefits
-
Centralized Product Data Management for Even the Most Diverse Catalog:
A single hub for all product categories, capturing the necessary attributes no matter how extreme. -
Seamless Multichannel Integrations:
Amazon, Chewy, JC Penney, and their own Shopify site all connected for consistent and efficient order flow, with future expansion awaiting. -
AI-Enhanced Content Optimization:
Very proud of their creative and clever content creation, e.g. the name Pawsitive Living, the AI-enabled content management system elevated those efforts even further. -
Scalable Operations With a Lean Team:
Automated workflows eliminated the need for extra staff to handle new channels
The Results
With DigitBridge, Pawsitive Living gained true control of their diverse products, establishing a single source of truth for their entire catalog. Their listings became more accurate, their operational burden decreased, and their small team was able to efficiently manage all of their channels without being overwhelmed.The expansion into a new retail channel they hadn’t previously considered only affirmed their decision, and actually ended up paying for their DigitBridge subscription many times over.