How a Seasonal Business Stayed Profitable Year-Round Through Marketplace Expansion
Download the Case Study
Everpine Holiday Co. is a specialty retailer of holiday décor and ornaments, best known for their handcrafted glass ornaments and limited-edition seasonal collections. For over 20 years, their business model relied heavily on a short selling season from September to December, with the bulk of revenue generated in the eight weeks leading up to the holidays. While profitable, this seasonal dependency created challenges with cash flow, warehouse utilization, and staffing during the off-season.
The Challenge
Everpine’s strong brand recognition wasn’t translating into year-round sales. Their existing sales channels—mostly wholesale accounts with gift shops and seasonal pop-ups—were highly concentrated in Q4, leaving the rest of the year with minimal activity. Efforts to expand into online marketplaces had stalled because each platform required unique product uploads, inventory syncing, and order processing workflows. Without the tools to efficiently manage these complexities, their team couldn’t justify the resources of developing a year-round product line needed to expand beyond their holiday peak.
The Solution
Everpine partnered with DigitBridge to create a multichannel sales strategy that extended their reach beyond the holiday season. DigitBridge integrated their existing catalog into Amazon, Etsy, Walmart Marketplace, and a revitalized Shopify store, automating product listings, inventory updates, and order processing across all channels. Seasonal products were set up for quick activation and deactivation to match demand cycles, while new evergreen product lines—such as home décor, candles, and tabletop items—were introduced and marketed through these ecommerce channels to keep sales flowing year-round. DigitBridge’s analytics tools helped identify which products performed best on each channel outside the holiday window, guiding expansion into new SKUs and target audiences.
Key Features & Benefits
DigitBridge’s multichannel integrations allowed Everpine to manage all year-round and seasonal sales channels from one platform, reducing the workload for their small team.
- Real-time automated inventory updates eliminated overselling during peak demand, while streamlined warehouse and fulfillment functionalities saved countless hours of manual work.
- AI-assisted product catalog creation and channel-specific content optimization ensured that each product was presented effectively, whether it was a holiday ornament in November or a home décor item in April.
- Real-time data analytics tools to get insights of detailed product performance on each channel and get alerts and suggestions for product replenishment.
The Results
Within the first year, Everpine grew off-season sales by 250%, creating a steady revenue stream in spring and summer for the first time in company history. Warehouse utilization improved by keeping staff engaged and inventory flowing year-round, and their reliance on Q4 revenue dropped from 80% to 55% of annual sales. DigitBridge not only extended their selling channels but also positioned Everpine as a year-round brand in the home décor space.
Download the Case Study
Everpine Holiday Co. is a specialty retailer of holiday décor and ornaments, best known for their handcrafted glass ornaments and limited-edition seasonal collections. For over 20 years, their business model relied heavily on a short selling season from September to December, with the bulk of revenue generated in the eight weeks leading up to the holidays. While profitable, this seasonal dependency created challenges with cash flow, warehouse utilization, and staffing during the off-season.
The Challenge
Everpine’s strong brand recognition wasn’t translating into year-round sales. Their existing sales channels—mostly wholesale accounts with gift shops and seasonal pop-ups—were highly concentrated in Q4, leaving the rest of the year with minimal activity. Efforts to expand into online marketplaces had stalled because each platform required unique product uploads, inventory syncing, and order processing workflows. Without the tools to efficiently manage these complexities, their team couldn’t justify the resources of developing a year-round product line needed to expand beyond their holiday peak.
The Solution
Everpine partnered with DigitBridge to create a multichannel sales strategy that extended their reach beyond the holiday season. DigitBridge integrated their existing catalog into Amazon, Etsy, Walmart Marketplace, and a revitalized Shopify store, automating product listings, inventory updates, and order processing across all channels. Seasonal products were set up for quick activation and deactivation to match demand cycles, while new evergreen product lines—such as home décor, candles, and tabletop items—were introduced and marketed through these ecommerce channels to keep sales flowing year-round. DigitBridge’s analytics tools helped identify which products performed best on each channel outside the holiday window, guiding expansion into new SKUs and target audiences.
Key Features & Benefits
DigitBridge’s multichannel integrations allowed Everpine to manage all year-round and seasonal sales channels from one platform, reducing the workload for their small team.
- Real-time automated inventory updates eliminated overselling during peak demand, while streamlined warehouse and fulfillment functionalities saved countless hours of manual work.
- AI-assisted product catalog creation and channel-specific content optimization ensured that each product was presented effectively, whether it was a holiday ornament in November or a home décor item in April.
- Real-time data analytics tools to get insights of detailed product performance on each channel and get alerts and suggestions for product replenishment.
The Result
Within the first year, Everpine grew off-season sales by 250%, creating a steady revenue stream in spring and summer for the first time in company history. Warehouse utilization improved by keeping staff engaged and inventory flowing year-round, and their reliance on Q4 revenue dropped from 80% to 55% of annual sales. DigitBridge not only extended their selling channels but also positioned Everpine as a year-round brand in the home décor space.
Download the Case Study
Everpine Holiday Co. is a specialty retailer of holiday décor and ornaments, best known for their handcrafted glass ornaments and limited-edition seasonal collections. For over 20 years, their business model relied heavily on a short selling season from September to December, with the bulk of revenue generated in the eight weeks leading up to the holidays. While profitable, this seasonal dependency created challenges with cash flow, warehouse utilization, and staffing during the off-season.
The Challenge
Everpine’s strong brand recognition wasn’t translating into year-round sales. Their existing sales channels—mostly wholesale accounts with gift shops and seasonal pop-ups—were highly concentrated in Q4, leaving the rest of the year with minimal activity. Efforts to expand into online marketplaces had stalled because each platform required unique product uploads, inventory syncing, and order processing workflows. Without the tools to efficiently manage these complexities, their team couldn’t justify the resources of developing a year-round product line needed to expand beyond their holiday peak.
The Solution
Everpine partnered with DigitBridge to create a multichannel sales strategy that extended their reach beyond the holiday season. DigitBridge integrated their existing catalog into Amazon, Etsy, Walmart Marketplace, and a revitalized Shopify store, automating product listings, inventory updates, and order processing across all channels. Seasonal products were set up for quick activation and deactivation to match demand cycles, while new evergreen product lines—such as home décor, candles, and tabletop items—were introduced and marketed through these ecommerce channels to keep sales flowing year-round. DigitBridge’s analytics tools helped identify which products performed best on each channel outside the holiday window, guiding expansion into new SKUs and target audiences.
Key Features & Benefits
DigitBridge’s multichannel integrations allowed Everpine to manage all year-round and seasonal sales channels from one platform, reducing the workload for their small team.
- Real-time automated inventory updates eliminated overselling during peak demand, while streamlined warehouse and fulfillment functionalities saved countless hours of manual work.
- AI-assisted product catalog creation and channel-specific content optimization ensured that each product was presented effectively, whether it was a holiday ornament in November or a home décor item in April.
- Real-time data analytics tools to get insights of detailed product performance on each channel and get alerts and suggestions for product replenishment.
The Results
Within the first year, Everpine grew off-season sales by 250%, creating a steady revenue stream in spring and summer for the first time in company history. Warehouse utilization improved by keeping staff engaged and inventory flowing year-round, and their reliance on Q4 revenue dropped from 80% to 55% of annual sales. DigitBridge not only extended their selling channels but also positioned Everpine as a year-round brand in the home décor space.