How a Multichannel Seller Used DigitBridge to Complement Their QuickBooks Enterprise

DigitBridge

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BrightPlay Toys is a family-owned toy company with over 20 years in the industry, known for producing educational and imaginative play products for children of all ages. Headquartered in Oregon, BrightPlay sells through a mix of specialty toy stores, national retailers, and a fast-growing e-commerce presence. While their B2B operations were well established and supported by a reliable operating system, the company had rapidly expanded into online marketplaces and DTC sales channels, including Amazon, Walmart Marketplace, Target.com, and their own Shopify store.

The Challenge

BrightPlay had been a loyal QuickBooks Enterprise user for their wholesale and back-office operations, but their limitations with multichannel e-commerce made it a hindrance to BrightPlay’s growth. BrightPlay had quickly come to understand that each online marketplace had its own requirements, order flows, and DTC fulfillment processes, and managing them independently was draining staff time and creating costly errors. Orders were sometimes delayed or fulfilled incorrectly due to manual pulling of the orders and managing data re-entry between systems. Inventory synchronization across multiple platforms was also a challenge, often leading to overselling on popular SKUs during peak seasons. The team needed a way to keep their trusted operating system in place while gaining the tools to efficiently manage all of their e-commerce channels in one streamlined process.

The Solution

Rather than replacing QuickBooks Enterprise, BrightPlay chose to integrate DigitBridge as a complementary system to handle their multichannel e-commerce needs. DigitBridge connected directly to all of BrightPlay’s online sales channels, pulling orders into a single centralized hub. From there, DigitBridge’s integration pushed the order information and invoices directly into BrightPlay’s existing QuickBooks Enterprises software for accounting purposes, DigitBridge’s WMS will manage the whole fulfillment processes, eliminating the need for manual re-entry and reducing fulfillment errors. Real-time inventory updates flowed back to each marketplace automatically by schedule, ensuring stock levels were always accurate. The integration also allowed BrightPlay to take the product information from QBE and create digital product content and customize product listings in DigitBridge PIM for each channel, ensuring their brand presentation and product details were optimized for every marketplace’s unique requirements.

Key Features & Benefits

  • Seamless Integration With Existing System so as to not Disrupt Operations:
    Added a complementary piece to maintain successful business practices while introducing new, needed functionality.
  • White-Glove Onboarding:
    DigitBridge’s Customer Service and Onboarding teams took on the heavy lifting to ensure the addition was seamless, not only integrating the new sales channels but ensuring the team was properly trained and equipped for success moving forward.
  • Real-Time Inventory Synchronizations Across All Channels:
    For both their B2B and DTC operations, overselling was completely eliminated, including during peak holiday demand.
  • AI-Enabled Digital Content Management:
    Marketplace-specific content management allowed BrightPlay to present their products in the best possible light across Amazon, Walmart, Target.com, and beyond.
  • Settlement File to Reconcile Large Order Volume:
    Optimizes the A/R reconciliation process and saves a lot of time, especially for companies with high volume e-commerce.

The Results

With DigitBridge integrated into their workflow, BrightPlay was able to scale their e-commerce operations without overburdening their team or disrupting their existing processes. Order processing time dropped by 60%, fulfillment accuracy improved to 99.9%, and customer satisfaction ratings across marketplaces rose significantly. By maintaining their familiar accounting system while adding DigitBridge’s specialized multichannel tools, BrightPlay created an efficient, scalable model for growth that positioned them for continued success in the competitive toy industry.

Download the Case Study

BrightPlay Toys is a family-owned toy company with over 20 years in the industry, known for producing educational and imaginative play products for children of all ages. Headquartered in Oregon, BrightPlay sells through a mix of specialty toy stores, national retailers, and a fast-growing e-commerce presence. While their B2B operations were well established and supported by a reliable operating system, the company had rapidly expanded into online marketplaces and DTC sales channels, including Amazon, Walmart Marketplace, Target.com, and their own Shopify store.

The Challenge

BrightPlay had been a loyal QuickBooks Enterprise user for their wholesale and back-office operations, but their limitations with multichannel e-commerce made it a hindrance to BrightPlay’s growth. BrightPlay had quickly come to understand that each online marketplace had its own requirements, order flows, and DTC fulfillment processes, and managing them independently was draining staff time and creating costly errors. Orders were sometimes delayed or fulfilled incorrectly due to manual pulling of the orders and managing data re-entry between systems. Inventory synchronization across multiple platforms was also a challenge, often leading to overselling on popular SKUs during peak seasons. The team needed a way to keep their trusted operating system in place while gaining the tools to efficiently manage all of their e-commerce channels in one streamlined process.

The Solution

Rather than replacing QuickBooks Enterprise, BrightPlay chose to integrate DigitBridge as a complementary system to handle their multichannel e-commerce needs. DigitBridge connected directly to all of BrightPlay’s online sales channels, pulling orders into a single centralized hub. From there, DigitBridge’s integration pushed the order information and invoices directly into BrightPlay’s existing QuickBooks Enterprises software for accounting purposes, DigitBridge’s WMS will manage the whole fulfillment processes, eliminating the need for manual re-entry and reducing fulfillment errors. Real-time inventory updates flowed back to each marketplace automatically by schedule, ensuring stock levels were always accurate. The integration also allowed BrightPlay to take the product information from QBE and create digital product content and customize product listings in DigitBridge PIM for each channel, ensuring their brand presentation and product details were optimized for every marketplace’s unique requirements.

Key Features & Benefits

  • Seamless Integration With Existing System so as to not Disrupt Operations:
    Added a complementary piece to maintain successful business practices while introducing new, needed functionality.
  • White-Glove Onboarding:
    DigitBridge’s Customer Service and Onboarding teams took on the heavy lifting to ensure the addition was seamless, not only integrating the new sales channels but ensuring the team was properly trained and equipped for success moving forward.
  • Real-Time Inventory Synchronizations Across All Channels:
    For both their B2B and DTC operations, overselling was completely eliminated, including during peak holiday demand.
  • AI-Enabled Digital Content Management:
    Marketplace-specific content management allowed BrightPlay to present their products in the best possible light across Amazon, Walmart, Target.com, and beyond.
  • Settlement File to Reconcile Large Order Volume:
    Optimizes the A/R reconciliation process and saves a lot of time, especially for companies with high volume e-commerce.

The Results

With DigitBridge integrated into their workflow, BrightPlay was able to scale their e-commerce operations without overburdening their team or disrupting their existing processes. Order processing time dropped by 60%, fulfillment accuracy improved to 99.9%, and customer satisfaction ratings across marketplaces rose significantly. By maintaining their familiar accounting system while adding DigitBridge’s specialized multichannel tools, BrightPlay created an efficient, scalable model for growth that positioned them for continued success in the competitive toy industry.

Download the Case Study

BrightPlay Toys is a family-owned toy company with over 20 years in the industry, known for producing educational and imaginative play products for children of all ages. Headquartered in Oregon, BrightPlay sells through a mix of specialty toy stores, national retailers, and a fast-growing e-commerce presence. While their B2B operations were well established and supported by a reliable operating system, the company had rapidly expanded into online marketplaces and DTC sales channels, including Amazon, Walmart Marketplace, Target.com, and their own Shopify store.

The Challenge

BrightPlay had been a loyal QuickBooks Enterprise user for their wholesale and back-office operations, but their limitations with multichannel e-commerce made it a hindrance to BrightPlay’s growth. BrightPlay had quickly come to understand that each online marketplace had its own requirements, order flows, and DTC fulfillment processes, and managing them independently was draining staff time and creating costly errors. Orders were sometimes delayed or fulfilled incorrectly due to manual pulling of the orders and managing data re-entry between systems. Inventory synchronization across multiple platforms was also a challenge, often leading to overselling on popular SKUs during peak seasons. The team needed a way to keep their trusted operating system in place while gaining the tools to efficiently manage all of their e-commerce channels in one streamlined process.

The Solution

Rather than replacing QuickBooks Enterprise, BrightPlay chose to integrate DigitBridge as a complementary system to handle their multichannel e-commerce needs. DigitBridge connected directly to all of BrightPlay’s online sales channels, pulling orders into a single centralized hub. From there, DigitBridge’s integration pushed the order information and invoices directly into BrightPlay’s existing QuickBooks Enterprises software for accounting purposes, DigitBridge’s WMS will manage the whole fulfillment processes, eliminating the need for manual re-entry and reducing fulfillment errors. Real-time inventory updates flowed back to each marketplace automatically by schedule, ensuring stock levels were always accurate. The integration also allowed BrightPlay to take the product information from QBE and create digital product content and customize product listings in DigitBridge PIM for each channel, ensuring their brand presentation and product details were optimized for every marketplace’s unique requirements.

Key Features & Benefits

  • Seamless Integration With Existing System so as to not Disrupt Operations:
    Added a complementary piece to maintain successful business practices while introducing new, needed functionality.
  • White-Glove Onboarding:
    DigitBridge’s Customer Service and Onboarding teams took on the heavy lifting to ensure the addition was seamless, not only integrating the new sales channels but ensuring the team was properly trained and equipped for success moving forward.
  • Real-Time Inventory Synchronizations Across All Channels:
    For both their B2B and DTC operations, overselling was completely eliminated, including during peak holiday demand.
  • AI-Enabled Digital Content Management:
    Marketplace-specific content management allowed BrightPlay to present their products in the best possible light across Amazon, Walmart, Target.com, and beyond.
  • Settlement File to Reconcile Large Order Volume:
    Optimizes the A/R reconciliation process and saves a lot of time, especially for companies with high volume e-commerce.

The Results

With DigitBridge integrated into their workflow, BrightPlay was able to scale their e-commerce operations without overburdening their team or disrupting their existing processes. Order processing time dropped by 60%, fulfillment accuracy improved to 99.9%, and customer satisfaction ratings across marketplaces rose significantly. By maintaining their familiar accounting system while adding DigitBridge’s specialized multichannel tools, BrightPlay created an efficient, scalable model for growth that positioned them for continued success in the competitive toy industry.