Why a POS Powered by an ERP is Essential for Omnichannel Success
Hello, omnichannel enthusiasts!
Today, DigitBridge is diving deep into the power duo of ERP and POS in an omnichannel strategy. In today’s fast-paced digital realm, bridging the gap between traditional, in-person retail or wholesale and having an expansive online presence is vital. Yet, while most businesses understand the importance of integrating various sales channels into their operations, where they often stumble is having the correct tools in place to manage these pivotal connections.
Many rely on a POS (Point of Sale) system to manage the transactions, but in today’s omnichannel environment, a traditional POS is insufficient to support all of these sales channels. Having a POS that is supported by an ERP (Enterprise Resource Planning) system is a necessary force to run a truly functional and exceptional sales organization.
What are
POS and ERP?
POS (Point of Sale):
A POS system is where customers execute their payment for goods or services. It can be a physical system, like a cash register in retail stores, or a digital system, such as the checkout page on e-commerce sites. Beyond just processing transactions, modern POS systems can also track inventory, manage customer loyalty programs, create promotions, and generate sales reports.
In simpler terms:
Think of a POS as the cashier counter in a store, where transactions are made, and the ERP as the complete central management system of the store headquarters, keeping track of everything for business operation.
ERP (Enterprise Resource Planning):
An ERP is a suite of integrated applications that helps businesses manage their core processes, from procurement to production, sales, inventory control, and account reconciliation, all in one unified environment. ERPs bring together fragmented business processes and streamline them for efficiency.
What are
POS and ERP?
POS (Point of Sale):
A POS system is where customers execute their payment for goods or services. It can be a physical system, like a cash register in retail stores, or a digital system, such as the checkout page on e-commerce sites. Beyond just processing transactions, modern POS systems can also track inventory, manage customer loyalty programs, create promotions, and generate sales reports.
ERP (Enterprise Resource Planning):
An ERP is a suite of integrated applications that helps businesses manage their core processes, from procurement to production, sales, inventory control, and account reconciliation, all in one unified environment. ERPs bring together fragmented business processes and streamline them for efficiency.
In simpler terms:
Think of a POS as the cashier counter in a store, where transactions are made, and the ERP as the complete central management system of the store headquarters, keeping track of everything for business operation.
The Limits of
Traditional POS Systems
A POS system, in essence, facilitates transactions – it’s where a customer makes their payment during the sales transaction. Whether it’s the familiar cash register at a brick-and-mortar store or the ‘Pay Now’ button on an e-commerce site, the POS handles the culmination of the shopping journey. But herein lies the catch: a POS system, no matter how advanced, primarily focuses on the transactional process. When it comes to omnichannel strategies that require comprehensive inventory management, order processing, purchase control, and intricate sales analytics, the conventional POS falls short.
Unlock the True Potential of Your POS with a Powerful ERP
ERP, or Enterprise Resource Planning, is like the brain of your business operations. It’s a robust software system that ensures all facets of your operations are speaking to one another, integrating all of your business processes such as inventory and order management to accounting and human resources. When it comes to omnichannel, an ERP doesn’t just complement a POS; it supercharges it.
The ERP-POS Duo: Syncing In-Person & Online
An ERP-backed POS solution offers:
An Integrated Omnichannel Strategy:
Whether it’s B2B, B2C, or B2B2C, your inventory remains consistent and updated across all channels. A product sold in-store gets reflected online and vice versa. This opens up the possibility of buy-online-pickup-in-store or buy-in-store-ship-from-warehouse and more.
Real-time Updates:
Immediate syncing ensures accurate stock levels, effectively preventing the issues of overselling and stock-outs. With this accurate data, you can better manage inventory and fulfill orders with confidence.
Robust Analytics:
Deep analytics allow you to understand sales trends, evaluate channel performance, and gauge customer preferences. Armed with these insights, you can craft targeted business strategies to propel your company forward.
Streamlined Returns & Exchanges:
The integration of ERP and POS simplifies the returns and exchanges process, swiftly assessing product conditions and updating inventory. This efficiency enables a smoother customer experience and ensures inventory accuracy for future sales.
An Integrated Omnichannel Strategy:
Whether it’s B2B, B2C, or B2B2C, your inventory remains consistent and updated across all channels. A product sold in-store gets reflected online and vice versa. This opens up the possibility of buy-online-pickup-in-store or buy-in-store-ship-from-warehouse and more.
Real-time Updates:
Immediate syncing ensures accurate stock levels, effectively preventing the issues of overselling and stock-outs. With this accurate data, you can better manage inventory and fulfill orders with confidence.
Robust Analytics:
Deep analytics allow you to understand sales trends, evaluate channel performance, and gauge customer preferences. Armed with these insights, you can craft targeted business strategies to propel your company forward.
Streamlined Returns & Exchanges:
The integration of ERP and POS simplifies the returns and exchanges process, swiftly assessing product conditions and updating inventory. This efficiency enables a smoother customer experience and ensures inventory accuracy for future sales.
DigitBridge’s
Holistic Solution
At DigitBridge, we understand the interplay between ERP and POS systems. Our platform seamlessly integrates these systems, offering businesses a comprehensive solution tailored for omnichannel strategies. Whether you’re a retailer exploring e-commerce or a wholesaler branching into direct-to-consumer models, we’ve got you covered.
Join hands with DigitBridge and harness the power of a truly integrated omnichannel experience. Let’s redefine retail and wholesale for the digital age together!
DigitBridge’s
Holistic Solution
At DigitBridge, we understand the interplay between ERP and POS systems. Our platform seamlessly integrates these systems, offering businesses a comprehensive solution tailored for omnichannel strategies. Whether you’re a retailer exploring e-commerce or a wholesaler branching into direct-to-consumer models, we’ve got you covered.
Join hands with DigitBridge and harness the power of a truly integrated omnichannel experience. Let’s redefine retail and wholesale for the digital age together!
