Unified Commerce Platform for Modern B2B Commerce

DigitBridge helps businesses modernize wholesale selling by connecting customers, products, pricing, inventory, orders, suppliers, and fulfillment within a single Unified Commerce Platform.

Simplify Wholesale Selling. Strengthen Customer Relationships. Scale More Efficiently.

B2B commerce has evolved far beyond phone orders, spreadsheets, face-to-face meetings, and emailed purchase orders.

Today’s wholesale customers expect self-service ordering, real-time inventory visibility, personalized pricing, digital catalogs or line sheets, and a seamless digital buying experience. At the same time, suppliers must manage complex pricing structures, customer relationships, inventory allocation, EDI requirements, and warehousing and fulfillment operations.

Unified Commerce Platform for Modern B2B Commerce

Simplify Wholesale Selling. Strengthen Customer Relationships. Scale More Efficiently.

B2B commerce has evolved far beyond phone orders, spreadsheets, face-to-face meetings, and emailed purchase orders.
Today’s wholesale customers expect self-service ordering, real-time inventory visibility, personalized pricing, digital catalogs or line sheets, and a seamless digital buying experience.
At the same time, suppliers must manage complex pricing structures, customer relationships, inventory allocation, EDI requirements, and warehousing and fulfillment operations.

DigitBridge helps businesses modernize wholesale selling by connecting customers, products, pricing, inventory, orders, suppliers, and fulfillment within a single Unified Commerce Platform.

B2B Buying Has Changed


Modern wholesale buyers expect the same convenience they experience as consumers.

They want:

DigitBridge | B2B Commerce 26/07

Online ordering

DigitBridge | B2B Commerce 26/07

Real-time
inventory visibility

save-money

Personalized
pricing

DigitBridge | B2B Commerce 26/07

Digital product catalogs

DigitBridge | B2B Commerce 26/07

Order tracking

DigitBridge | B2B Commerce 26/07

Self-service account management

DigitBridge | B2B Commerce 26/07

Faster purchasing workflows

DigitBridge | B2B Commerce 26/07

Digital communication

Businesses that continue relying on manual processes often struggle with:

DigitBridge | B2B Commerce 26/07

Slow order processing

DigitBridge | B2B Commerce 26/07

Customer service bottlenecks

DigitBridge | B2B Commerce 26/07

Pricing errors

DigitBridge | B2B Commerce 26/07

Inventory visibility challenges

DigitBridge | B2B Commerce 26/07

Limited customer engagement

The companies that succeed are creating modern digital buying experiences while maintaining the operational controls required for wholesale commerce.

B2B Buying Has Changed


Modern wholesale buyers expect the same convenience they experience as consumers. They want:

DigitBridge | B2B Commerce 26/07

Online ordering

DigitBridge | B2B Commerce 26/07

Real-time
inventory visibility

save-money

Personalized
pricing

DigitBridge | B2B Commerce 26/07

Digital product catalogs

DigitBridge | B2B Commerce 26/07

Order tracking

DigitBridge | B2B Commerce 26/07

Self-service account management

DigitBridge | B2B Commerce 26/07

Faster purchasing workflows

DigitBridge | B2B Commerce 26/07

Digital communication

Businesses that continue relying on manual processes often struggle with:

DigitBridge | B2B Commerce 26/07

Slow order processing

DigitBridge | B2B Commerce 26/07

Customer service bottlenecks

DigitBridge | B2B Commerce 26/07

Pricing errors

DigitBridge | B2B Commerce 26/07

Inventory visibility challenges

DigitBridge | B2B Commerce 26/07

Limited customer engagement

The companies that succeed are creating modern digital buying experiences while maintaining the operational controls required for wholesale commerce.

What Is B2B Commerce?

B2B Commerce is the process of selling products or services between businesses through structured purchasing, fulfillment, and relationship-driven sales processes.
Compared to consumer commerce, B2B operations typically require support for:
  • Contract and customer-specific pricing
  • Bulk ordering and volume discounts
  • Purchase order management
  • Production and fulfillment lead times
  • Net payment terms and invoicing
  • Product sampling and approvals
  • Quality assurance and compliance documentation
  • Sales rep-assisted selling
  • EDI and retailer connectivity
  • Shipping compliance and ASN requirements
  • Multi-location buyers and account hierarchies
  • Long-term customer relationships and account management
A unified commerce platform streamlines these processes by providing a single source of truth for product information, inventory, orders, fulfillment, customers, and suppliers—helping businesses increase efficiency, improve customer service, and scale B2B operations more effectively.
DigitBridge | B2B Commerce 26/07
What Is B2B Commerce?

B2B Commerce is the process of selling products or services between businesses through structured purchasing, fulfillment, and relationship-driven sales processes.
Compared to consumer commerce, B2B operations typically require support for:
  • Contract and customer-specific pricing
  • Bulk ordering and volume discounts
  • Purchase order management
  • Production and fulfillment lead times
  • Net payment terms and invoicing
  • Product sampling and approvals
  • Quality assurance and compliance documentation
  • Sales rep-assisted selling
  • EDI and retailer connectivity
  • Shipping compliance and ASN requirements
  • Multi-location buyers and account hierarchies
  • Long-term customer relationships and account management
A unified commerce platform streamlines these processes by providing a single source of truth for product information, inventory, orders, fulfillment, customers, and suppliers—helping businesses increase efficiency, improve customer service, and scale B2B operations more effectively.
DigitBridge | B2B Commerce 26/07

Built for Modern Wholesale Selling


DigitBridge | B2B Commerce 26/07

B2B Customer Portals

Give customers a self-service buying experience.
Allow customers to:

  • Browse products
  • View account-specific pricing
  • Place orders online
  • Track order status
  • Access invoices and statements
  • Manage account information

Reduce administrative overhead while improving customer satisfaction.

save-money

Customer-Specific Pricing

Support complex wholesale pricing strategies.
Manage:

  • Contract pricing
  • Tiered pricing
  • Volume discounts
  • Customer-specific catalogs
  • Promotional pricing
  • Special account agreements

Deliver personalized buying experiences while maintaining pricing control.

DigitBridge | B2B Commerce 26/07

Digital Product Catalogs

Replace static catalogs and spreadsheets with real-time digital product information.
Provide customers digital catalog or seasonal line sheets with:

  • Product descriptions
  • Specifications
  • Images
  • Inventory availability
  • Pricing
  • Product updates

Ensure customers always have access to accurate information.

DigitBridge | B2B Commerce 26/07

EDI & Trading Partner Connectivity

Support EDI workflows and compliance requirements for major retailers, distributors, and enterprise trading partners.
Manage and automate:

  • Purchase Orders (850)
  • Inventory Feeds
  • Invoices (810)
  • Advanced Shipping Notices (856)
  • Retailer Compliance Requirements

Reduce manual processing, improve data accuracy, and increase operational efficiency across your B2B commerce operations.

DigitBridge | B2B Commerce 26/07

Order Management & Fulfillment

Connect wholesale orders directly to inventory, purchase orders, and fulfillment operations for complete order lifecycle visibility.
Track and manage:

  • Sales Order Status
  • Associated Purchase Orders (POs)
  • Inventory Allocation
  • Fulfillment Progress
  • Shipment Tracking

Create a seamless workflow from order placement and procurement through fulfillment and final delivery.

Built for Modern Wholesale Selling


DigitBridge | B2B Commerce 26/07

B2B Customer Portals

Give customers a self-service buying experience.
Allow customers to:

  • Browse products
  • View account-specific pricing
  • Place orders online
  • Track order status
  • Access invoices and statements
  • Manage account information

Reduce administrative overhead while improving customer satisfaction.

save-money

Customer-Specific Pricing

Support complex wholesale pricing strategies.
Manage:

  • Contract pricing
  • Tiered pricing
  • Volume discounts
  • Customer-specific catalogs
  • Promotional pricing
  • Special account agreements

Deliver personalized buying experiences while maintaining pricing control.

DigitBridge | B2B Commerce 26/07

Digital Product Catalogs

Replace static catalogs and spreadsheets with real-time digital product information.
Provide customers digital catalog or seasonal line sheets with:

  • Product descriptions
  • Specifications
  • Images
  • Inventory availability
  • Pricing
  • Product updates

Ensure customers always have access to accurate information.

DigitBridge | B2B Commerce 26/07

EDI & Trading Partner Connectivity

Support EDI workflows and compliance requirements for major retailers, distributors, and enterprise trading partners.
Manage and automate:

  • Purchase Orders (850)
  • Inventory Feeds
  • Invoices (810)
  • Advanced Shipping Notices (856)
  • Retailer Compliance Requirements

Reduce manual processing, improve data accuracy, and increase operational efficiency across your B2B commerce operations.

DigitBridge | B2B Commerce 26/07

Order Management & Fulfillment

Connect wholesale orders directly to inventory, purchase orders, and fulfillment operations for complete order lifecycle visibility.
Track and manage:

  • Sales Order Status
  • Associated Purchase Orders (POs)
  • Inventory Allocation
  • Fulfillment Progress
  • Shipment Tracking

Create a seamless workflow from order placement and procurement through fulfillment and final delivery.

Why Businesses Invest in B2B Commerce


DigitBridge | B2B Commerce 26/07

Improve Customer Experience

Make it easier for customers to buy from you.

DigitBridge | B2B Commerce 26/07

Increase Customer Retention

Create stronger relationships through better service and self-service capabilities.

DigitBridge | B2B Commerce 26/07

Reduce Administrative Work

Automate repetitive processes that traditionally require manual effort.

DigitBridge | B2B Commerce 26/07
DigitBridge | B2B Commerce 26/07

Improve Sales Efficiency

Enable sales representatives to focus on high-value customer interactions and account development while automating order capture and reducing manual administrative tasks.

DigitBridge | B2B Commerce 26/07

Scale Wholesale Operations

Support business growth across customers, products, orders, and suppliers through streamlined processes and centralized operations.

Why Businesses Invest in B2B Commerce


DigitBridge | B2B Commerce 26/07
DigitBridge | B2B Commerce 26/07

Improve Customer Experience

Make it easier for customers to buy from you.

DigitBridge | B2B Commerce 26/07

Increase Customer Retention

Create stronger relationships through better service and self-service capabilities.

DigitBridge | B2B Commerce 26/07

Reduce Administrative Work

Automate repetitive processes that traditionally require manual effort.

DigitBridge | B2B Commerce 26/07

Improve Sales Efficiency

Enable sales representatives to focus on high-value customer interactions and account development while automating order capture and reducing manual administrative tasks.

DigitBridge | B2B Commerce 26/07

Scale Wholesale Operations

Support business growth across customers, products, orders, and suppliers through streamlined processes and centralized operations.

The Future of Wholesale Selling

Wholesale commerce is rapidly evolving toward digital-first experiences.

Today’s B2B buyers expect the same speed, convenience, transparency, and self-service capabilities they experience in consumer commerce. Businesses that modernize their wholesale operations gain a competitive advantage through richer product content, streamlined processes, greater operational efficiency, and stronger customer relationships.
DigitBridge helps businesses modernize wholesale commerce by delivering a unified platform that supports digital selling while maintaining the controls, workflows, compliance requirements, and flexibility needed for complex B2B operations.

DigitBridge | B2B Commerce 26/07

The Future of Wholesale Selling

Wholesale commerce is rapidly evolving toward digital-first experiences.

Today’s B2B buyers expect the same speed, convenience, transparency, and self-service capabilities they experience in consumer commerce. Businesses that modernize their wholesale operations gain a competitive advantage through richer product content, streamlined processes, greater operational efficiency, and stronger customer relationships.
DigitBridge helps businesses modernize wholesale commerce by delivering a unified platform that supports digital selling while maintaining the controls, workflows, compliance requirements, and flexibility needed for complex B2B operations.

DigitBridge | B2B Commerce 26/07

Frequently asked questions


What is B2B Commerce?

B2B Commerce refers to the sale of products or services from one business to another. Common examples include manufacturers selling to retailers, distributors selling to dealers, and wholesalers selling to commercial customers.

What is a B2B Unified Commerce Platform?

A B2B Unified Commerce Platform is a centralized solution that enables businesses to manage both digital and traditional wholesale operations from a single system, including customer portals, pricing controls, product catalogs, order management, inventory visibility, and customer account management.

How is B2B Commerce different from ecommerce?

Traditional ecommerce primarily focuses on direct-to-consumer (DTC) online sales. In contrast, B2B commerce supports more complex business purchasing processes, often involving customer-specific pricing, purchase orders, account-based relationships, net payment terms, volume discounts, multi-step procurement processes, and specialized approval workflows.

What features are important in a B2B Commerce Platform?

Common features include customer portals, account-specific pricing, digital catalogs, inventory visibility, order tracking, EDI support, sales rep tools, and integration with fulfillment and financial systems.

What is customer-specific pricing?

Customer-specific pricing allows businesses to offer unique pricing, discounts, contracts, and product assortments to individual customers or customer groups.

What is EDI in B2B Commerce?

Electronic Data Interchange (EDI) is a standardized method for exchanging business documents such as purchase orders, invoices, inventory updates, and advanced shipping notices between trading partners.

Can DigitBridge support both B2B and DTC commerce?

Yes. DigitBridge supports wholesale, B2B, direct-to-consumer, marketplace, dropship, and omnichannel commerce from a unified commerce platform.

How does Unified Commerce platform improve B2B selling?

A Unified Commerce Platform brings together products, pricing, inventory, orders, fulfillment, suppliers, and customer information into a single operational data layer. This connected foundation enables seamless buying experiences, streamlines business operations, and prepares organizations for the next generation of AI-powered commerce.

Frequently asked questions


What is B2B Commerce?

B2B Commerce refers to the sale of products or services from one business to another. Common examples include manufacturers selling to retailers, distributors selling to dealers, and wholesalers selling to commercial customers.

What is a B2B Unified Commerce Platform?

A B2B Unified Commerce Platform is a centralized solution that enables businesses to manage both digital and traditional wholesale operations from a single system, including customer portals, pricing controls, product catalogs, order management, inventory visibility, and customer account management.

How is B2B Commerce different from ecommerce?

Traditional ecommerce primarily focuses on direct-to-consumer (DTC) online sales. In contrast, B2B commerce supports more complex business purchasing processes, often involving customer-specific pricing, purchase orders, account-based relationships, net payment terms, volume discounts, multi-step procurement processes, and specialized approval workflows.

What features are important in a B2B Commerce Platform?

Common features include customer portals, account-specific pricing, digital catalogs, inventory visibility, order tracking, EDI support, sales rep tools, and integration with fulfillment and financial systems.

What is customer-specific pricing?

Customer-specific pricing allows businesses to offer unique pricing, discounts, contracts, and product assortments to individual customers or customer groups.

What is EDI in B2B Commerce?

Electronic Data Interchange (EDI) is a standardized method for exchanging business documents such as purchase orders, invoices, inventory updates, and advanced shipping notices between trading partners.

Can DigitBridge support both B2B and DTC commerce?

Yes. DigitBridge supports wholesale, B2B, direct-to-consumer, marketplace, dropship, and omnichannel commerce from a unified commerce platform.

How does Unified Commerce platform improve B2B selling?

A Unified Commerce Platform brings together products, pricing, inventory, orders, fulfillment, suppliers, and customer information into a single operational data layer. This connected foundation enables seamless buying experiences, streamlines business operations, and prepares organizations for the next generation of AI-powered commerce.

Unified Commerce for Modern 3PL Providers

DigitBridge helps 3PL providers unify inventory, fulfillment, client operations, shipping carrier integration, and commerce connectivity into a single operation platform—creating the digital foundation for scalable logistics operations and long-term client success.

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Connect Warehousing, Fulfillment, Inventory, and Client Operations in One Platform

Today’s 3PL providers are expected to do far more than move inventory. Clients expect real-time inventory visibility, ecommerce connectivity, marketplace integrations, fulfillment transparency, reporting, and seamless operational coordination across every sales channel.