How Michaela Became a Successful Dropship Partner for Macy’s
Download the Case Study
Michaela Woolsey founded a new fashion brand based out of her hometown of New York, named after herself. She was a solo entrepreneur whose top priority was to establish an e-commerce foothold and grow her brand. Sales on her e-commerce site were steadily growing, her line has been picked up by more retail boutique stores, so the business was getting to the point where manually tracking orders and fulfilling them were getting to be too much. Good problems to have, for sure, but those “problems” became critical when she got accepted to sell her products on Macy’s.
The Challenge
The recent uptick in sales was starting to become overwhelming, and the new relationship with Macy’s presented a challenge that Michaela had never dealt with before. Before being approved to be Macy’s dropship supplier for them, Macy’s needs to make sure that Michaela has a system in house to handle listing her products on macys.com, and when orders were received Michaela was able to fulfill them. Dropship relationships like this are quite common these days, and Macy’s (and all major retailers for that matter) demand that the supplier has the necessary technological capabilities to communicate and transact with them digitally. When the sale is made, Macy’s expects to communicate that to the supplier digitally and the order will be properly fulfilled with shipping information promptly uploaded. Mistakes are not an option, because then the customer is infuriated with Macy’s. When it came to technology, Michaela had none.
The Solution
Michaela knew she needed a technological solution to work with Macy’s, so she started looking around. She viewed this as an opportunity to not only integrate with Macy’s, but to also address some of the other issues she was starting to experience: inventory management, order management, product listing, PO replenishment, and fulfillment. But even though her business was growing, she was still extremely price conscious as a small business.
Fortunately, a friend recommended DigitBridge to her and it was exactly what she needed, at a price she could afford. DigitBridge automated all of her operations and sales processes, so the time she was spending to keep her business running was dramatically reduced. DigitBridge integrated seamlessly with Macy’s, so any Macy’s sales were communicated to her digitally and she is provided with the shipping label and packing slip for easy fulfillment. The DigitBridge Customer Service Team of course made sure that Michaela was fully-prepared to succeed with Macy’s and was by her side the whole way through the process. And best of all, DigitBridge integrates with all of the major national retailers and marketplaces she dreamed to be on, so as she expands into new sales channels she is already ready to go.
Key Features & Benefits
- Hundreds of Sales Channels Integrations
The ability to easily sell across numerous channels with powerful automation tools that span content management and order processing. - AI-Enhanced Digital Content Management:
Creates compelling, high-impact content that can be translated across all sales channels. - Omnichannel Fulfillment and Shipping:
Completely automated order fulfillment with the ability to find the best shipping rates. - Efficient Returns and Refunds Management:
An unfortunate reality, the process is completely streamlined and optimized to get undamaged products back on the shelf. - White Glove Onboarding:
Ensures that small businesses are ready for success and supported as they incorporate new and needed technology into their operations.
The Results
With DigitBridge, Michaela’s business is growing. Her line is performing well on Macy’s, and most importantly, she has earned Macy’s trust and confidence that she is a good dropship partner. She is efficiently managing and fulfilling orders on both of her channels, all by herself, and is looking to invest more in product development and marketing to fuel growth further. She has the bandwidth to take on more, and is even taking advantage of DigitBridge’s buyer relationships to become a dropship supplier for other retailers.
Download the Case Study
Michaela Woolsey founded a new fashion brand based out of her hometown of New York, named after herself. She was a solo entrepreneur whose top priority was to establish an e-commerce foothold and grow her brand. Sales on her e-commerce site were steadily growing, her line has been picked up by more retail boutique stores, so the business was getting to the point where manually tracking orders and fulfilling them were getting to be too much. Good problems to have, for sure, but those “problems” became critical when she got accepted to sell her products on Macy’s.
The Challenge
The recent uptick in sales was starting to become overwhelming, and the new relationship with Macy’s presented a challenge that Michaela had never dealt with before. Before being approved to be Macy’s dropship supplier for them, Macy’s needs to make sure that Michaela has a system in house to handle listing her products on macys.com, and when orders were received Michaela was able to fulfill them. Dropship relationships like this are quite common these days, and Macy’s (and all major retailers for that matter) demand that the supplier has the necessary technological capabilities to communicate and transact with them digitally. When the sale is made, Macy’s expects to communicate that to the supplier digitally and the order will be properly fulfilled with shipping information promptly uploaded. Mistakes are not an option, because then the customer is infuriated with Macy’s. When it came to technology, Michaela had none.
The Solution
Michaela knew she needed a technological solution to work with Macy’s, so she started looking around. She viewed this as an opportunity to not only integrate with Macy’s, but to also address some of the other issues she was starting to experience: inventory management, order management, product listing, PO replenishment, and fulfillment. But even though her business was growing, she was still extremely price conscious as a small business.
Fortunately, a friend recommended DigitBridge to her and it was exactly what she needed, at a price she could afford. DigitBridge automated all of her operations and sales processes, so the time she was spending to keep her business running was dramatically reduced. DigitBridge integrated seamlessly with Macy’s, so any Macy’s sales were communicated to her digitally and she is provided with the shipping label and packing slip for easy fulfillment. The DigitBridge Customer Service Team of course made sure that Michaela was fully-prepared to succeed with Macy’s and was by her side the whole way through the process. And best of all, DigitBridge integrates with all of the major national retailers and marketplaces she dreamed to be on, so as she expands into new sales channels she is already ready to go.
Key Features & Benefits
- Hundreds of Sales Channels Integrations:
The ability to easily sell across numerous channels with powerful automation tools that span content management and order processing. - AI-Enhanced Digital Content Management:
Creates compelling, high-impact content that can be translated across all sales channels. - Omnichannel Fulfillment and Shipping:
Completely automated order fulfillment with the ability to find the best shipping rates. - Efficient Returns and Refunds Management:
An unfortunate reality, the process is completely streamlined and optimized to get undamaged products back on the shelf. - White Glove Onboarding:
Ensures that small businesses are ready for success and supported as they incorporate new and needed technology into their operations.
The Results
With DigitBridge, Michaela’s business is growing. Her line is performing well on Macy’s, and most importantly, she has earned Macy’s trust and confidence that she is a good dropship partner. She is efficiently managing and fulfilling orders on both of her channels, all by herself, and is looking to invest more in product development and marketing to fuel growth further. She has the bandwidth to take on more, and is even taking advantage of DigitBridge’s buyer relationships to become a dropship supplier for other retailers.
Download the Case Study
Michaela Woolsey founded a new fashion brand based out of her hometown of New York, named after herself. She was a solo entrepreneur whose top priority was to establish an e-commerce foothold and grow her brand. Sales on her e-commerce site were steadily growing, her line has been picked up by more retail boutique stores, so the business was getting to the point where manually tracking orders and fulfilling them were getting to be too much. Good problems to have, for sure, but those “problems” became critical when she got accepted to sell her products on Macy’s.
The Challenge
The recent uptick in sales was starting to become overwhelming, and the new relationship with Macy’s presented a challenge that Michaela had never dealt with before. Before being approved to be Macy’s dropship supplier for them, Macy’s needs to make sure that Michaela has a system in house to handle listing her products on macys.com, and when orders were received Michaela was able to fulfill them. Dropship relationships like this are quite common these days, and Macy’s (and all major retailers for that matter) demand that the supplier has the necessary technological capabilities to communicate and transact with them digitally. When the sale is made, Macy’s expects to communicate that to the supplier digitally and the order will be properly fulfilled with shipping information promptly uploaded. Mistakes are not an option, because then the customer is infuriated with Macy’s. When it came to technology, Michaela had none.
The Solution
Michaela knew she needed a technological solution to work with Macy’s, so she started looking around. She viewed this as an opportunity to not only integrate with Macy’s, but to also address some of the other issues she was starting to experience: inventory management, order management, product listing, PO replenishment, and fulfillment. But even though her business was growing, she was still extremely price conscious as a small business.
Fortunately, a friend recommended DigitBridge to her and it was exactly what she needed, at a price she could afford. DigitBridge automated all of her operations and sales processes, so the time she was spending to keep her business running was dramatically reduced. DigitBridge integrated seamlessly with Macy’s, so any Macy’s sales were communicated to her digitally and she is provided with the shipping label and packing slip for easy fulfillment. The DigitBridge Customer Service Team of course made sure that Michaela was fully-prepared to succeed with Macy’s and was by her side the whole way through the process. And best of all, DigitBridge integrates with all of the major national retailers and marketplaces she dreamed to be on, so as she expands into new sales channels she is already ready to go.
Key Features & Benefits
- Hundreds of Sales Channels Integrations:
The ability to easily sell across numerous channels with powerful automation tools that span content management and order processing. - AI-Enhanced Digital Content Management:
Creates compelling, high-impact content that can be translated across all sales channels. - Omnichannel Fulfillment and Shipping:
Completely automated order fulfillment with the ability to find the best shipping rates. - Efficient Returns and Refunds Management:
An unfortunate reality, the process is completely streamlined and optimized to get undamaged products back on the shelf. - White Glove Onboarding:
Ensures that small businesses are ready for success and supported as they incorporate new and needed technology into their operations.
The Results
With DigitBridge, Michaela’s business is growing. Her line is performing well on Macy’s, and most importantly, she has earned Macy’s trust and confidence that she is a good dropship partner. She is efficiently managing and fulfilling orders on both of her channels, all by herself, and is looking to invest more in product development and marketing to fuel growth further. She has the bandwidth to take on more, and is even taking advantage of DigitBridge’s buyer relationships to become a dropship supplier for other retailers.